Create a New Brand and Logo Identity for The Northeast Ohio Region

goals

· Communicate to those outside the region, where we are in relation to the state
· Craft a modular mark that allows for cities and communities to embrace the new design by placing themselves before the ampersand
· Lean into an innovative aesthetic with the stying of the place marker and the use of a condensed sans-serif

Deliverables

· Create the written brand standards for the logo, co-branded opportunities, and regional identity logo lockups
· Over 208 icons in 11 colors, 2 sizes, and 3 file types
· The primary logo formatted in 4 different formats in 5 color variations
· Over 40 city and community logos in multiple colors and formats